AI-Powered Lead Qualification Assistant
A prototype built to show how an always-on AI assistant can qualify inbound leads on web and WhatsApp before a human ever gets involved.
Small businesses frequently lose leads simply because nobody is available to respond outside business hours, or because early-stage questions ("do you serve my area?", "what does this cost?") consume time that would be better spent on qualified prospects.
A conversational AI assistant was built to handle initial enquiries on a business’s website and WhatsApp, ask qualifying questions, and route genuinely interested leads to a human with full context already captured.
- —Defined the qualifying questions a human salesperson would normally ask first
- —Built the assistant’s knowledge base from common business information and FAQs
- —Implemented handoff logic so qualified leads reach a human with context intact
- —Tested against a range of realistic customer questions and edge cases
The prototype demonstrates a response to every enquiry within seconds, at any hour, with qualified leads clearly flagged for follow-up — illustrating the kind of always-on coverage this approach can provide.
The hardest part isn’t the AI response itself — it’s defining a clean, honest handoff point where the assistant should stop and a human should take over.